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Research papers

Different customer strategies to face the powers of banks

This paper focuses on a study commissioned by ISanespa a large public bank in Brazil concerning bank customer habits and motivations in which psychographic segmentation techniques were used. In an attempt to identify consumer segments with...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Vera Aldrighi
June 15, 1999
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Citation

Aldrighi, V. (1999a, June 15). Different customer strategies to face the powers of banks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/different-customer-strategies-to-face-the-powers-of-banks


Research papers

Different customer strategies to face the powers of banks (Spanish)

This paper focuses on a study commissioned by ISanespa a large public bank in Brazil concerning bank customer habits and motivations in which psychographic segmentation techniques were used. In an attempt to identify consumer segments with...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Vera Aldrighi
June 15, 1999
×

Citation

Aldrighi, V. (1999a, June 15). Different customer strategies to face the powers of banks (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/different-customer-strategies-to-face-the-powers-of-banks-spanish-